Hand-verifiedSignal-sourcedBuilt per prospectIn your voiceHosted & warmedBooked, not just sent
Hand-verifiedSignal-sourcedBuilt per prospectIn your voiceHosted & warmedBooked, not just sent
Why this is different
For UDS, the whole sale is trust.
A union deciding whether to hand you its members is buying the catch that comes early enough to matter. You earned that trust the hard way, going back to the 343 lost on 9/11 and the thousands who got sick after. It's also the thing most AI lead gen puts at risk. Scraped lists and high-volume blasts burn credibility you can't get back. So I'd do this the slow way. Fewer names, every one real, every touch built on your story and the aggregate report your leadership actually wants.
How I'd run it
From the right name to a booked call.
You already run Clay and HubSpot, so the engine's there. This is the loop I'd run on top of it. Every step shaped around how UDS actually sells. Nothing scraped, nothing blasted.
The machine behind it
I don't hand you a list. I run the whole thing.
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Sending infrastructure
Two or three sending domains, kept off udshealth.com so your reputation never takes the hit. Real mailboxes with full SPF, DKIM, and DMARC, warmed for weeks before a single cold send.
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A page for every prospect
Each target gets a page like this one, with their name on it. The page is the closer, sent the moment they reply. Open a dossier below and click through to see a real one.
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Email, LinkedIn, and more
Email first, with a real reason to reply. LinkedIn alongside it. A gift or a short video for the union presidents worth the extra mile.
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Booked, not just sent
Qualified intro Zooms land on your team's calendar. Your reps get a HubSpot-ready list, a one-page brief on each contact, and reporting that reads like your aggregate report.
I set up the domain, the email, and the hosting for this page today, in under an hour. That's the same infrastructure I'd stand up for UDS.
Real prospects, not a pitch
Three union presidents, from one week of signals, asking for exactly what UDS sells.
The feed runs every week, across council agendas, grant awards, and union news, in the markets you don't already own. This is the intel your reps would open with. A named decision-maker, the public signal that puts them in market, and the line I'd lead with. Click any card. Then picture it as that person's own page.
Live signal · Halifax council
Brendan Meagher
President, Halifax Professional Fire Fighters Assoc. (IAFF 268) · Halifax, NS
Asked his city for $200K a year to screen firefighters at private clinics, after the public system turned his members away.
Open dossier →
Live signal · new BC law
Todd Schierling
President, BC Professional Fire Fighters' Association · British Columbia
Running point on firefighter screening for a whole province. More than half of BC's 55 career departments still have nothing.
Open dossier →
Live signal · lobbying for it
Jeremy Brodtrick
President, Kamloops Fire Fighters' Assoc. (IAFF 913) · Kamloops, BC
Calls early detection "the golden ticket" and is lobbying the government to fund it for his members.
Open dossier →
Improve the system you have
You don't need a new stack. You need yours, sharper.
I'd sit with whoever owns the HubSpot pipeline and map how a lead really moves from first touch to a signed program in Clay and HubSpot today. Then I'd show you where good leads stall, where your reps lose hours, and where AI carries the load. The findings are yours either way.
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Map the motion
Your real path from first touch to a signed program, end to end.
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Find the leaks
Where good leads stall, where reps lose time, where AI does the heavy lifting.
3
Hand you the plan
A clear path to more booked program conversations. Yours to keep.
What you'd gain
Your pipeline, doing more with the same team.
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More of the right rooms
Realistically 900 to 1,400 new union and department decision-makers in front of your team every month, in the markets you're not in yet.
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Your motion, tightened
I audit how Clay and HubSpot run today and fix where it leaks, with AI doing the research and triage your reps don't have time for.
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In before someone else
I watch every place that's funding firefighter cancer screening and reach the champion before a competitor gets there.
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Reps who close, not hunt
Every lead lands with a one-page brief, so your team spends its hours closing programs, not researching contacts.
UDS catches cancer early enough to matter. I'd help you catch the right rooms just as early.
The lead gen, the pages, the domains, the outbound. The whole machine, pointed at UDS.
Michael Ahearn III
booked.deals